First of all thanks for showing interest in learning the next steps, momentum is key and you’ve already started gaining it.

Today I’m going to be showing you how Manny (Client) turned $10k → $130k/month in 5 Months

Background about Manny

• Struggling and losing money with his business
• $5,000 - $10,000/Month Max and Unprofitable with the Ads
• His Philosophy was
  • The biggest brands in the industry must be the best sellers
  • Keep dumping adspend into 1 brand
  • No need for more suppliers

The Problem

• No Proven to work Google Ads Strategy
  • Had 3 Shopping Campaigns and Brands as Ad Groups
  • Can work, but gives you less control
  • You cannot control bidding strategy, keywords, budget per Brand compared to 3 Campaigns Per Brand
• Spend was going to 2 out of 5 Brands
  • All the spend was going to just 2 brands
  • The spend wasn’t profitable because
    • Tons of Competitors
    • Same offer as everyone else
    • Same website as everyone else
    • No USP
      • No reason for someone to choose Manny’s Store?
      • Why should they buy from you?
        • Over time we built that up
          • Customer Service/Sales
          • Better Displacement of Information
          • Better/Different Offer
          • More Targeted Ads and Remarketing
• Negative Keywords
  • Was using Broad match instead of Phrase Match
• Overspending

How Manny Was Able to Go From $10K/mo → $130k/mo.

April 2024:

• Decrease Bids in the Low Funnel Campaigns for Brands that are unprofitable.